Li Coffee 黎咖啡

More than the social attributes and social scene of coffee, Li Coffee hopes to focus more on the sensory experience that coffee itself brings to each individual. Li Coffee collaborates with local quality coffee roasting brands to present the rich layers of coffee in a subtle way, with an objective attitude and rigorous production methods.

Together, we discuss how to embed a coffee space into different environments, blending with the scene and creating a connection with the environment and people.  At the same time, the flavours of coffee here are integrated into everyone's daily life.


In our design, we wanted to explore the scale and proportion of planes and spaces more than strong visual forms and impact. We incorporated the concept of 'embedding' in the design of the shop's visual applications and in the overall design of the space.

In the graphic design, the character ‘黎' is the main element of the brand. We reconstructed the character ‘黎' in a geometric form, reinforcing the geometry of the character through the deformation of the strokes, and making hollow out the strokes where they overlap, meaning the concept of embedding and implantation.

We have placed the designed typeface 'Li' into a square outline and 'embedded' it in different scenarios, in takeaway paper cups and bags, in shop cards ...Giving the brand a strong sense of order and continuity.


比起咖啡的社交属性和社交场景,黎咖啡希望更多关注的是咖啡本身给每个人带来的感官体验。黎咖啡与本土优质咖啡烘焙品牌合作,用客观的态度,严谨的制作方式,在细微中呈现咖啡的丰富层次。

我们一同讨论如何将一个个咖啡空间嵌入不同环境中,与场景相融,与环境、人产生联系。  同时,也将这里的咖啡风味融入到每个人的日常生活里。


在设计中,比起强烈的视觉形式和视觉冲击,我们更希望去探索平面与空间中的尺度与比例。在店铺日常的物料设计中以及整体空间的设计中,我们将“嵌入”的概念融合其中。

平面设计中“黎”字作为整个品牌的主要元素,我们用几何形态重构“黎”字,通过笔画形态的变形强化文字的几何感,在笔画重叠处做镂空处理,意为嵌入,植入的概念。


Client: Li Coffee 黎咖啡

Design Time: 2022

Design Director: Yang Ye

Graphic DesignYang Ye

Interior Design: Fu Lianzhong / Yang Ye

Photography: Red Peach / Wu Nihui



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Ningbo

Room 888, Mingchuang Mansion,
NO.707 South Tiantong Road,
Yinzhou District, Ningbo City,
P.R. China, 315000

Hangzhou

1-608, Sanbao Cultural and
Creative Industrial Park,
No.50 Xueyuan North Road,
Gongshu District, Hangzhou
P.R. China, 310015

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4F-Unit 1, 278 Jin Hu Road.
Shanghai, P. R. China. 200000

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