Since 欣羽

SINCE

欣羽



SINCE is determined to create a brand-new fashion badminton sportswear brand. In terms of visual design, it is hoped that while retaining the attributes of badminton, it will better combine the genes of youth and fashion with the brand.

During the design process, we observed the trajectory formed by swinging the racket, the fan-shaped arc of the ball itself, and the unique rectangular partitions of the badminton court. Try to extract several different types of sports elements, and form an exclusive visual system after visual processing, so as to improve the continuity and further strengthen the brand attributes.


SINCE欣羽,立志打造全新风尚的羽毛球运动服饰品牌。在视觉设计层面,希望保留羽毛球运动属性的同时将年轻、时尚等基因与品牌有更好的结合。

在设计过程中,我们观察了运动时挥动球拍所形成的轨迹,球体本身的扇形弧线以及羽毛球场地独特的矩形分隔。尝试将几类不同的运动元素提炼出来,视觉化处理后形成专属的视觉系统,提升延续性的同时进一步强化品牌属性。


Client: Since(杭州奥力亚体育用品)

Design Time: 2022.6

Creative Director: Meng Jiayang

Design: Meng Jiayang / Wang Zhiheng / Chen Wei

Photography: Red Peach

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