aico

艾咖

When drinking coffee has gradually become a daily habit of people, at different times and in different scenes, coffee will give people different drinking experiences. We try to visualize the experience through design.

In terms of color, we observed the process of coffee brewing and extraction, and chose blue to represent water, camel to represent coffee liquid, and white to represent milk. In the application design, different color ratios were used to form a visual system. And try to reorganize the initial letter “a”of the name and incorporate elements of coffee cups and coffee beans, and sort out the English and Chinese fonts of the brand based on this. The English name is scattered and reorganized and applied to different types of brand materials to form a relaxed and rational brand visual atmosphere and explain the drinking experience exclusive to aico.

当喝咖啡渐渐成为人们的日常习惯，在不同的时刻不同的场景中，咖啡都会给人以不同的饮用体验，我们尝试通过设计将体验可视化。

在色彩方面，我们观察了咖啡冲调与萃取的过程，选择了代表水的蓝色，代表咖啡液的驼色以及代表牛奶的白色，应用设计中将不同的颜色配比形成视觉系统。并尝试将名称首字母a重组，融入咖啡杯与咖啡豆的元素，以此为基准梳理出品牌的英文与中文字体。并将英文名打散重组应用在不同类型的品牌物料中，形成轻松且理性的品牌视觉氛围，阐释专属于aico的饮用体验。