DEARDEER HERB DRINK PACKAGING

DEARDEER HERB DRINK
鹿选复合植物饮料



DEARDEER HERB DRINK is an all-natural plant-derived drink, which is divided into two types: Day Drink and Night Drink.


Technology and rigor have always been the attitude that the brand hopes to convey. In the design of the packaging, a rigorous grid layout was used to unify the norms and visual language of the series of products; the color scheme of the packaging was considered from the starting point of the raw materials of the products, and a unified combination color (silver) was set, with two different sets of colors to distinguish the two different efficacy products of Day Drink and Night Drink.


鹿选复合植物饮料包装是一款纯天然的植物萃取饮料,分为日饮与夜饮两款。科技、严谨一直是品牌希望传达的态度,在包装的设计中,使用严谨的网格排版,统一系列产品的规范与视觉语言;从产品的原料出发考虑包装配色,设定统一的组合色(银色),搭配不同的两组色彩区分日饮与夜饮两款不同功效产品。


Design Time: 2021.10

Creative Director: Yu Hengchong

Design Director: Yang Ye

Design: Yang Ye

Printing: BAIYUN

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