Throw The Moon 盘个月亮

THROW THE MOON

盘个月亮



When faced with a variety of exquisite gift boxes during the Mid-Autumn Festival every year, we can't help but have some myths: Do designers have to make a "stunning" mooncake gift box during the Mid-Autumn Festival? Is it really necessary for a mooncake box to be so rolled? It's important to follow tradition, but in this day and age of transitional packaging and design spills, is there a better way to cater to the festive mood?

This is another layer of our thinking about the Mid-Autumn Festival. We hope to express our blessings and expectations for the festival in a more relaxed and humorous form, and advocate that all friends can go out of the room and go to the outdoor sports to relax after the festival. We designed a "moon" that is big, round, yellow, and can fly!


在面对每年中秋节各色各样五花八门的精致礼盒时,我们不禁生出一些思考:是否设计师在中秋节就必须要做一款“惊艳”的月饼礼盒?一个装月饼的盒子是否真的有必要弄得那么卷?遵循传统固然重要,只是在充斥着过渡包装与设计溢出的当下时代,是否有更好的方式来迎合节日的气氛?

这是我们对于中秋节的另一层思考,希望用更轻松诙谐的形式来表达对节日的祝福与期许,并倡导各位小伙伴在节日朵颐之后,可以走出房间来到户外运动放松~我们直接做了一个“月亮”,又大又圆又黄,还能飞!


Client: CH-LAB

Design Time: 2022.9

Creative Director: Meng Jiayang

Design: Meng Jiayang / Wang Zhiheng / Chen Wei

Photography: Red Peach



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