Instead of focusing on the packaging design, we’d like to jump out and re-examine the essence of Mid-Autumn Festival.

OUT OF THE LOOP

It's our thinking as outsiders.

People's demand for mooncakes is no longer satisfied with the basic material needs.

In addition to visual creativity, 

we also hope people to interact, create and share, and then get the chance to enjoy the good mood, 

the beautiful moon, and the warmth of Mid-Autumn Festival.

Using masking tape as a medium, 

create stylish geometric shapes to decorate your desktop by connection. 

This is the gift from CH-Lab and NFCC.

圈圈○○圈圈，卷卷○○卷卷

与其卷出○，不如出○卷

OUT OF THE LOOP 

是我们作为圈外人的思考

月饼之卷，早已超越了基础物质需求

而在视觉之余，我们更希望人们通过互动、创作和分享

一起赏心、赏月、赏中秋

点-线-面

矩阵-链接-时尚

以艺术胶带装扮你的桌面

是来自CH-LAB和NFCC的心意