HAPPY BATH DAY 开心洗了2023新年福袋

In 2022, the word "change" has become a more frequent occurrence in our daily lives compared to previous years. The uncertainty brought about by the pandemic has made the past year a time filled with insecurity. As we all strive towards self-improvement, we hope that the coming year will serve as an opportunity to wash away any negative emotions and start anew.

We all have our daily routines, including eating, sleeping, working, and studying. However, it is only when we take a moment to bathe that we can truly clear our minds. Therefore, we have chosen "wash" as the main concept for the Year of the Rabbit, symbolizing the cleansing of any remaining sadness, disappointment, regret, or fatigue. Through a joyful "Shower Tour" featuring a "Happy Rabbit," we express our hopes and aspirations for 2023.

In conclusion, we wish for you to be able to let go of your worries each and every day in the upcoming year.


2022年,「改变」比往年更频繁地出现在我们的对话词条里,每个人都渴望「变好」,疫情加剧的「不确定性」让过去的一年充斥着不安定感,所有人都迫切地寻求和制造改变,希望2023年的指针能冲洗掉2022年的负面,然后一切向好。

我们将一天排给吃饭、睡觉、工作、学习……只有洗澡的 时候让你不需要思考任何事情。因此,我们将「洗」作为兔年新年福袋的主概念,「洗掉」残留的悲伤、失望、遗憾或疲惫,借一只「嘻嘻兔」的开心Shower Tour来表达我们对2023年的期望,祝愿2023年的每一天,大家洗个澡就能溜掉烦恼。


Creative Director :Yu hengchong

Design Director :  Ji zhiqing

Designer : Ji zhiqing, Yu hengchong, Liu xianing, Meng jiayang , Yang ye

Copywriter: Zheng kaili

Photographer :RedPeach

Printing: BAIYUN Printing


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