Pump up Your 2021(CH-LAB GIFT)

Pump up Your 2021(CH-LAB GIFT)

牛年加油包



2020年席卷全球的新冠疫情对我们的生活产生了巨大的影响,在经历了这一年后,我们感受到身边的人和事都持续在一个低气压的氛围中。

在2021年新年之际,我们希望可以给身边的朋友们送去一份礼物,它可以是一份新年的祝福,也是我们对传统福袋的一次大胆改变。恰逢2021年辛丑牛年,我们将这份礼物命名为“牛年加油包”,希望这满满的一包“牛气”能够给大家带来好运,让我们一起为新的一年加油打气!


The COVID-19 that swept the world in 2020 had a huge impact on our lives, and after the year we have experienced, we felt that everyone and everything around us is in an oppressive atmosphere.

By the time of New Year 2021, we hope we can send a gift to our friends in this case. It can be a blessing for the New Year, but also a bold change to traditional lucky bag. This gift is named "一包牛气", which coincides with 2021, the Year of the Ox(牛年), hoping the gift will bring you good luck and cheer up for the new year together!


Client: CH-LAB

Design Time: 2021.1 

Creative Director: Yang Ye

Design: Weng Tingye

Photography: HERYAR


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