DOUYIN E-COMMERCE 抖音电商

DOUYIN E-COMMERCE

抖音电商



With the continuous development of DOUYIN e-commerce, the application scenario of the brand are increasingly diversified. In order to meet the different demands of multiple scenarios and maintain the consistency image of the brand, we designed a set of IP system witch suitable for different scenarios with DOUYIN e-commerce team.


After innovating around the core element of DOUYIN with the initial "D", we ended up with this d-shaped super sign. The closed circle with a deep sense of space symbolizes continuous connection, assistance and commercial development. At the same time, we use this distinctive symbol as the prototype to expand the five IP branches of DOU TALK, DOU SUMMIT, DOU GROWTH, DOU CASE and DOU ACADEMY.



随着抖音电商业务的不断发展,B端透传抖音电商品牌的场景日益丰富,为了区分各场景功能的需求,统一B端品牌在各对外沟通触点的透传与露出,我们协助抖音电商团队产出了一套适用于抖音电商B端不同场景的VI视觉IP系统。


在围绕着抖音首字母“D”这个核心元素展开创新实验后,最终得到了这个D形的环形超级符号,带有空间纵深感的闭合D形圆环象征着持续的连接、助力和商业发展。同时我们以这个超级符号为原型,同步拓展了DOU TALK、DOU SUMMIT、DOU GROWTH、DOU CASE、DOU ACADEMY这五个IP分支。


Client: DOUYIN E-COMMERCE(抖音电商)

Design Time: 2021.11 

Creative Director: Meng Jiayang

Design: Meng Jiayang / Ye Shiqi

Motion Design:Shen Huabin


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