2022 BangBang (CH-LAB GIFT)
2022 BangBang  (CH-LAB GIFT)
虎年棒棒

 
From the “Lucky can” for the year of the rat in 2020 to the “Cheer bag” for the year of the ox in 2021, this is the third year for CH-LAB (川合创意) to explore the Chinese New Year gift.
We take "Tiger's tail" as inspiration(2022 is the year of tiger), which is full of surprise and our best wishes for the new year.
 
We have designed a series of long strips of products, which are bottled in a long “tiger tail”, to hope everyone:
Use the lucky tail (tube)  to catch a good luck; 
Use tiger ruler to measure a good luck; 
Use tail tape to wrap a good luck; 
Use fortunate pencil to draw a good luck; 
Use tiger sticker to paste a good luck; 
Use calendar to record a good luck; 
Wear tiger breast-pin to carry a good luck; 
 
Wish you all good luck throughout the year of Tiger!

 
今年是CH-LAB(川合创意)探索新年福袋的第三年,虎年我们以长长的「老虎尾巴」为创意灵感,内有乾坤且包含我们对新年的展望,希望大家借此期许从年初一直虎到年尾!
 
我们定制了一系列长条形的产品,装于一条长长的老虎尾巴之中,希望大家用虎尾(筒)接住好运;用虎尺量出好运;用虎胶带绕出好运;用虎笔画出好运;用虎贴贴出好运;以虎历见证好运;佩虎章携带好运;
 
希望大家在新的一年里虎(福)气一整年!
 
Design Time: 2021.12 
Creative Director: Meng Jiayang
Design: Meng Jiayang / Ye Shiqi
Photography: RedPeach 红桃创意












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