Enjoy the Night

'Enjoy the Night' is the first pop up Sunday Market which is located in the biggest Park in Yinzhou District, Ningbo this year.

We reflected on how to use the simplest and most representative elements of that area to design the key visual for the event. When we returned back to the area itself, we came up with the idea of a topography (park plan), capturing parts of the park area from the map and abstracting them to form the main element of the poster, with different parts of the map forming various visual forms. We wanted to preserve the summer with the simplest of images: the blue sky and the lake, the green grass, the paths is the white line in between, the layout of words like people playing and walking in the park. 

Let's be as happy together as we can be in the blue sky, lake and meadow!

Design Time: 2021.7 

Creative Director: Yang Ye
Design: Yang Ye
Photography: HERYAR

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