Enjoy the Night

Enjoy the Night 

鄞州之夜


'Enjoy the Night' is the first pop up Sunday Market which is located in the biggest Park in Yinzhou District, Ningbo this year.

 

We reflected on how to use the simplest and most representative elements of that area to design the key visual for the event. When we returned back to the area itself, we came up with the idea of a topography (park plan), capturing parts of the park area from the map and abstracting them to form the main element of the poster, with different parts of the map forming various visual forms. We wanted to preserve the summer with the simplest of images: the blue sky and the lake, the green grass, the paths is the white line in between, the layout of words like people playing and walking in the park. 
 

Let's be as happy together as we can be in the blue sky, lake and meadow!


2021年鄞州之夜是宁波第一场公园城野市集,活动位于宁波市鄞州区的鄞州公园内。
 

我们思考如何用最简单且最能代表这片区域的元素来为这场活动设计视觉,当回归到这片区域的本身,我们想到了地形(地图),截取地图中公园区域的局部地形,将其抽象,形成视觉的主体,地图不同的局部组成了各种不同的视觉形态。我们想要用最简单的画面留住这个夏天——蓝色的天空和湖泊,绿色的草地,留白处的小径,文字的排列就像在玩耍和散步的人们。
 

让我们一起在蓝天湖泊草地拼命快乐。

Design Time: 2021.7 

Creative Director: Yang Ye
Design: Yang Ye
Photography: HERYAR

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