FUMING 富铭

FUMING
富铭


Shanghai Fuming Sealing Material Co., Ltd. was established in 1999, specializing in the development, production and application of two-component polyurethane adhesive products, is one of the largest domestic polyurethane adhesive application solutions provider.

The brand upgrade was inspired from the sealing materials (polyurethane adhesive) of the industry. We use the first letter “F" from FUMING to evolved an elegant cross, which means “convergence and glue”. The abstract combination of "F" and "arrow" forms a meaningful logo, shows the industry attributes of FUMING and their determination to be more "focused".

上海富铭密封材料有限公司成立于1999年,专业从事双组份聚氨酯胶黏剂产品研发、生产及应用,是国内较大的聚氨酯胶黏剂应用方案的提供商。

此次品牌升级从品牌本身所在行业——密封材料(聚氨酯胶黏剂)出发,以汇聚、胶合为概念,以品牌英文名首字母“F”为出发点构成聚焦的“十字”,将“F”与“箭头”元素进行抽象组合,组成带有指向性、方向性的聚合图形,深耕行业,更加“聚胶”。


Client: FUMING (上海富铭密封材料)

Design Time: 2020.7-2021.7

Creative Director: Yu Hengchong

Project Director: Yang ye

Creative & Planning: Yu Hengchong / Yang Ye /Ji Zhiqing  

Design:  Yang Ye / Ji Zhiqing / Zhang Jing / Shen Huabin





Find
Our
Office

Ningbo

Room 888, Mingchuang Mansion,
NO.707 South Tiantong Road,
Yinzhou District, Ningbo City,
P.R. China, 315000

Hangzhou

Room402-13, Weplus, Seven Area,
No.500 Xiaohe Road,
Gongshu District, Hangzhou City,
P. R. China. 310000

Shanghai

4F-Unit 1, 278 Jin Hu Road.
Shanghai, P. R. China. 200000

Social Media