Shanghai Fuming Sealing Material Co., Ltd. was established in 1999, specializing in the development, production and application of two-component polyurethane adhesive products, is one of the largest domestic polyurethane adhesive application solutions provider.
The brand upgrade was inspired from the sealing materials (polyurethane adhesive) of the industry. We use the first letter “F" from FUMING to evolved an elegant cross, which means “convergence and glue”. The abstract combination of "F" and "arrow" forms a meaningful logo, shows the industry attributes of FUMING and their determination to be more "focused".
Client: FUMING （上海富铭密封材料）
Design Time: 2020.7-2021.7
Creative Director: Yu Hengchong
Project Director: Yang ye
Creative & Planning: Yu Hengchong / Yang Ye /Ji Zhiqing
Design: Yang Ye / Ji Zhiqing / Zhang Jing / Shen Huabin
Room 888, Mingchuang Mansion,
NO.707 South Tiantong Road,
Yinzhou District, Ningbo City,
P.R. China, 315000
Room402-13, Weplus, Seven Area,
No.500 Xiaohe Road,
Gongshu District, Hangzhou City,
P. R. China. 310000
4F-Unit 1, 278 Jin Hu Road.
Shanghai, P. R. China. 200000